XTB added over 100,600 clients in October’s first 27 days, versus 95,900 in the same 2025 period, growth of about 5%. Its Zlatan Ibrahimović and Tyson Fury campaign began on 1 October across four continents. Finance Magnates reported that the daily intake remained close to Q3’s pace, despite Q3 annual growth of 51%.
At the 29 October results briefing, CEO Omar Arnaout said advertising does not always bring immediate clients. He expected busier markets and the tax-account season to help, and said Q3 had almost no outdoor campaigns apart from one in the UAE. The annual ambition remained 250,000 to 290,000 new clients per quarter on average.
Arnaout also said XTB may have entered Britain late and would compete cautiously given the budgets required. He said Indonesia now ranked second after Poland for monthly new accounts. Demand for commodity CFDs introduced there in August was still being assessed, with a clearer reading expected within about five weeks.
The UK unit had £8.64 million of 2025 revenue and 11,767 ISA and cash ISA accounts at September-end, up from 10,717 three months earlier. The regional figures explain management priorities. They do not establish that one campaign caused October’s intake or that a future demand increase has already occurred.
Sources
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