IC has introduced a new brand campaign featuring Mexican goalkeeper Guillermo Ochoa, according to a campaign announcement published by TradeInformer on 28 October 2026. The material is promotional company messaging and follows the partnership announced in April.
The campaign uses a new brand film to connect preparation, judgement and decisions under pressure in football with the language of financial markets. Javier Jara, IC’s LATAM regional manager, says Ochoa’s experience gives the company a way to communicate those themes to Latin American audiences. Mexico remains a priority market in the announcement.
Distribution is planned through IC’s digital and social channels, supported by regional marketing activity. The source does not give a media budget, audience target, conversion result or the financial terms of the Ochoa partnership.
The text contains an unresolved dateline placeholder, “[23/26 October 2026]”. This draft uses the publisher’s verified 28 October timestamp and leaves the exact campaign launch day unspecified. The new creative campaign is distinct from the April signing, while both belong to the same continuing partnership. No trading condition, regulatory permission or client-return claim follows from the film.
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