IC entered a marketing partnership with Mexican footballer Guillermo Ochoa, obtaining rights to use his name, image and likeness for Latin American promotion. The arrangement follows the broker's Formula One and tennis sponsorships and is a brand campaign rather than a service change.
Key points
- The campaign is aimed at Latin American audiences.
- No new trading terms or instruments were announced.
What this means
Readers tracking IC Markets corporate, staffing, ownership or partnership developments
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