Equiti Group announced a fintech partnership with the Sharjah Book Authority on 3 November, according to Finance Magnates. It covers financial-literacy workshops at authority venues and a book planned for 2027 with Onshur, the publishing initiative founded by Sheikha Bodour bint Sultan Al Qasimi.
The first scheduled activity is sponsoring the Sharjah International Book Fair from 4 to 15 November at Expo Centre Sharjah, with a booth throughout the 12 days. Equiti also plans to sponsor Big Bad Wolf Books sales in several emirates in 2027; expansion to other countries remains a possibility.
The deal follows an Al Wahda FC shirt-sponsorship expansion in August, a Sharjah walk-in branch in September and an Al Ain branch on 23 September. Branch head Mohamed Hachichou described helping people ask financial questions, while SBA partnerships director Majid Al Nuaimi expected activity beyond the fair. These are education and marketing plans, not trading-performance commitments.
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